A small sampling of the threads that add to Charlotte's web.

VANDAL CREST WINES PRODUCED BY CAMAS PRAIRIE WINERY

Proposal formulation and acceptance by The University of Idaho Office of Alumni Relations has selected Camas Prairie Winery as the official producer of Vandal Crest Wines. The Vandal Crest Wine Program launched in Fall 2012 for the enjoyment of Vandal alumni and friends. Each wine label displays iconic images of the University of Idaho campus. A percentage of sales helps support student scholarships.

Community management: lady gaga's littlemonsters.com

Leader of content strategy, engagement & activation campaigns, newsletters, user and content moderation of over 1 million users. Acted as liason between Lady Gaga's management team and the online community providing team with user feedback, analysis of trends and providing recommendations on leveraging power of the community to meet internal goals.

Online store set up and maintenance including product management, customer service, order fulfillment, StoreEnvy web design and administrative support. Also design promotional marketing materials, packaging inserts, social media marketing campaigns and consultation of social media networks.